Del Rio Cuisine

Del Rio Cuisine: Full-Scale Digital & Brand Transformation (2018 – Present)

Since 2018, our team has served as the lead technical and creative partner for Del Rio Cuisine, a versatile Mexican restaurant specializing in ghost kitchen operations, farmers' markets, and high-volume catering. When the 2020 pandemic forced a 2.5-month shutdown, we stepped in to lead a "digital-first" pivot. We moved them beyond restrictive third-party platforms by engineering a custom, full-stack commerce solution that kept their doors open and their kitchen running.

The Problem & Solution

• The Problem: Traditional POS systems lacked the nuance required to manage ghost kitchen pickup windows and complex catering schedules. Additionally, the brand needed a cohesive identity that translated from social media to physical merchandise.
• The Solution: We developed a bespoke web application using Nuxt.js and Vue.js. By integrating the Stripe API, we moved credit card processing in-house to handle PCI data securely and reduce fees. To streamline operations, we engineered a custom calendar interface for the kitchen staff, turning digital orders into a real-time production schedule.

Specific Use Case: Square API Sync & Automation

To ensure operational efficiency, we utilized the Square API to bridge their web presence with their physical POS.

• The Result: We created a system where customers browse a live catering catalog and check real-time availability. This automation eliminated manual entry errors and double-bookings, allowing the Del Rio team to focus on culinary execution rather than administrative overhead.

Comprehensive Creative & Brand Services

Our partnership extended far beyond the codebase. We acted as a full-service creative suite to build a professional, unified brand:

• Identity & Design: We designed the official logo, seasonal menus, and a library of graphic assets for Facebook and Instagram marketing.
• Custom Merchandise: We managed the design and production of custom apparel and gear, including branded hats, shirts, aprons, and delivery bags.
• Instructional Content: We produced a series of instructional videos to streamline internal staff training and provide clear guidance for catering clients.

Technical Stack

• Frameworks: Nuxt.js, Vue.js, MongoDB
• Integrations: Square API (Inventory), Stripe API (Payments), SendGrid (Communications)
• Creative: Brand Identity, Merchandise Production, Video Production

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Strategic Partnership

We are proud to continue our partnership with Del Rio, providing ongoing support and deeper Square integrations as they expand their catering and event presence.