Mio Tees

Mio Tees: Scaling Custom Merchandise through Custom CRM Engineering

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Since 2017, we have partnered with Mio Tees, a premier custom merchandising company specializing in screen printing, embroidery, and DTF (Direct to Film) services. Our collaboration has evolved from managing their digital presence to building their core operational infrastructure. What began as a standard web project transformed into the development of a proprietary, industry-specific CRM that handles the entire lifecycle of a custom apparel order.

The Evolution: From Legacy to Cutting-Edge

We have navigated two major architectural eras for Mio Tees to keep pace with their growing volume:

• The Foundation (Legacy): Originally, we built a custom PHP and MySQL system using jQuery and CSS. This served as the initial "brain" of the company, managing client databases, order status tracking, automated email notifications, and secure payment capture.
• The Modernization (CustomDesigner.ai): To provide a faster, more scalable experience, we migrated the entire operation to a new platform built from the ground up: CustomDesigner.ai. Built with Nuxt.js and deployed on Vercel, this modern stack provides a lightning-fast UI and a more robust backend architecture.

Specific Use Case: Vendor API Integration

The standout feature of the new CRM is the direct integration with major industry suppliers like S&S Activewear and SanMar.

• The Problem: Manual stock checking and ordering from vendors was a significant bottleneck.
• The Solution: We engineered a catalog system that hooks directly into vendor APIs. This allows Mio Tees to view live inventory, pull real-time pricing, and place orders directly through their own custom dashboard, drastically reducing fulfillment times.

Comprehensive Creative & Branding

Beyond the software, we serve as the creative engine for the brand:

• Brand Identity: We developed the Mio Tees logo and established the visual language used across all promotional materials.
• Digital Art & Production: We provide ongoing digital art services and graphic assets required for complex screen printing and embroidery setups.
• Marketing Collateral: From physical signage to digital flyers, we ensure the brand remains cohesive across all customer touchpoints.

Technical Stack

• Modern Stack: Nuxt.js, Vercel, Node.js
• Legacy Stack: PHP, MySQL, jQuery
• Integrations: S&S Activewear API, SanMar API, Custom Payment Gateways
• Design: Logo Design, Digital Art, Brand Strategy

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Strategic Partnership Our journey with Mio Tees demonstrates our ability to manage long-term technical debt by executing seamless migrations to modern frameworks while maintaining the day-to-day creative needs of a high-volume production shop.